Time Zone: EST
With the emergence of GenerativeAI & introduction of native rich messaging through launch of RCS & Apple messages in the USA, we expect to see brands adopt a unified network of chatbots and AI algorithms exposed in messaging apps enabling brands to initiate actions at ideal points throughout the customer journey. In the next year we foresee the widespread adoption of this approach in the USA in customer-service, in supporting marketing and sales automation, and for operational use cases like scheduling deliveries or managing payments. In this talk we will present emerging trends, show inspirational cases around the world & discuss the outlook for the future US market.
FEATURED SPEAKER
Ivan Ostojić
Chief Business Officer, Infobip
Ivan Ostojić joined Infobip as the Chief Business Officer after 10 years at leading global consulting firm, McKinsey & Company, where as a Partner he co-founded and co-led McKinsey´s Global Technology Council and McKinsey´s Innovation & New Business Building (Leap) Practices. He is responsible for strengthening Infobip’s critical future and market-shaping functions, such as strategy and strategic project office, marketing, go-to-market and business model innovation, partnerships and alliances, and strategic M&A. Ivan holds a doctorate in natural sciences from the University of Basel and a Master’s degree in management, technology, and economics from the Swiss Federal Institute of Technology.
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